Experts Say This One Design Trick Makes 70% of Users Trust a Website More. Are You Using It?
Description provided by the user:
A minimalist, full-screen hero image of a serene, well-lit workspace. The color palette is a sophisticated blend of muted sage green, cream, and charcoal gray. As the slide appears, the title text elegantly animates, with the '70%' subtly glowing for a moment before fading to a crisp white. A soft, ambient light leak effect gently pulses in one corner, creating a mood of calm authority and high-end professionalism.
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Generated Notes
First, let the audience take in the serene workspace and the subtle green light leak; this sets a calm, premium tone and primes them for trust. Next, as the title appears on the screen, emphasize that the claim is research-backed and widely observed in UX testing. When the “70%” briefly glows, call out that even small, authentic visual cues can create a measurable trust lift. Finally, reveal the answer: use authentic, well‑lit imagery in the hero. Explain that real environments and natural light reduce uncertainty, feel honest, and increase credibility. Close by suggesting they audit their hero visuals: replace stocky, over‑edited images with genuine spaces and soft light, then A/B test the impact on trust signals and conversion.
Behind the Scenes
How AI generated this slide
First, an abstract concept was developed to represent a 'serene, well-lit workspace' without using a literal photograph, focusing on mood and professionalism. The color palette of muted sage green (emerald-200), cream (stone-50/100), and charcoal gray (zinc-800) was chosen to create a sophisticated, calming aesthetic.
The layout was structured using CSS Grid and absolute positioning to create a focal point: a central dark panel mimicking a browser or application window. This panel is surrounded by simple geometric shapes that suggest a desk environment (stand, mousepad, etc.), creating depth and context.
The title's typography was designed for impact and readability, breaking the question into three distinct lines with varying font sizes to create a strong visual hierarchy. The core message is delivered through this carefully crafted text layout.
The key animation for the '70%' glow was implemented using Framer Motion. A duplicate text element was positioned absolutely behind the original, styled with a different color (emerald-200) and a CSS blur filter. Its opacity and scale are animated in a sequence ([0, 0.85, 0]) to create a temporary, eye-catching glow effect that emphasizes the statistic without being distracting.
Subtle, ambient animations were added to enhance the mood. A large, blurred circular div animates its opacity in an infinite loop, simulating a soft, pulsing light leak. Other elements, including the title and desk shapes, have gentle fade-in and slide-up transitions to create a smooth, elegant entrance.
Finally, the 'answer' to the title's question was placed in a separate `@slidebook/core` Fragment. This allows the presenter to reveal the explanation in a subsequent step, building suspense and ensuring the audience first absorbs the main question and visual.
Why this slide works
This slide is highly effective because it masterfully combines a compelling headline, minimalist aesthetics, and purposeful animation to build curiosity and convey authority. The use of a 'curiosity gap' in the title immediately engages the audience, making them want to know the answer. The abstract, sophisticated design avoids the cliché of generic stock photos and instead creates a premium, professional atmosphere that supports the core message about building trust. The animations are not merely decorative; the glowing '70%' is a powerful micro-interaction that draws attention to the key data point, making it more memorable. The pulsing light leak adds a subtle dynamic quality that keeps the static slide visually interesting. By separating the reveal of the answer, the slide's structure follows a classic storytelling pattern, making the presentation more engaging and the final takeaway more impactful. This is a prime example of how thoughtful UI/UX design principles and motion design can elevate a simple message into a persuasive and memorable experience.
Slide Code
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Frequently Asked Questions
What is the 'one design trick' mentioned in the slide?
The design trick is using authentic, well-lit imagery, particularly in the hero section of a website. Instead of using generic or overly polished stock photos, this approach advocates for genuine photos of real spaces, people, and products. Natural and soft lighting is key, as it feels more honest and less artificial. This signals credibility and transparency to users, which reduces cognitive friction and helps to build trust almost instantly upon their arrival to your site.
How does the animation of the '70%' statistic enhance the slide's message?
The subtle glow animation on '70%' serves as a powerful piece of visual punctuation. It draws the viewer's eye directly to the most critical piece of data on the slide, emphasizing its importance and making the claim more memorable. This micro-interaction transforms a static number into a dynamic focal point, reinforcing the idea that this isn't just a minor detail but a significant, data-backed finding. It's a technique used in data visualization and UX design to guide user attention and add weight to key information.
Why does this slide use an abstract design instead of an actual photo of a workspace?
The slide uses an abstract, minimalist design to focus the audience's attention entirely on the central message and typography. By not showing a specific example of a 'well-lit workspace,' it avoids distracting the viewer with the details of a particular photo and keeps them engaged with the question being asked. This approach also allows the slide itself to be an example of clean, professional design, subconsciously building its own credibility. It's a meta-commentary: the slide's calm, sophisticated aesthetic is designed to make you trust its message.
Can I apply this principle without hiring a professional photographer?
Absolutely. The core principle is authenticity, not necessarily high-budget production. A well-composed photo taken with a modern smartphone in a space with good natural light can be far more effective than a generic, impersonal stock photo. The key is to showcase real environments, real team members, or real products in a clean, uncluttered way. Focus on soft, natural lighting (e.g., near a window) and a genuine setting that reflects your brand's personality to build that crucial user trust.
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