
Challenge & Key Insights: Clarity in Creation Flow
This slide is for a presentation about improving a creation flow that's suffering from drop-off. The key insight is that the flow lacks clarity, leading to hesitation and users abandoning the process. Four main pain points are identified: too many steps, unclear progress, weak live preview, and friction during export. These issues, combined with mobile pain points and template overwhelm, contribute to the drop-off, especially in the later stages of the flow (preview and export). The goal is to restore clarity and reduce friction across these touchpoints. The presentation aims to convince the audience of the need for improvements and set the stage for discussing solutions.







