Labubu: A Behance Portfolio Case Study Introduction
Pause for a beat as the ambient gradient breathes; let the room settle into the charcoal-to-mint atmosphere.
Call out the silhouette: oversized ears, a hint of a grin—enough to signal Labubu’s chaotic-cute energy without literal character art.
As the title fades up, name it clearly: “Labubu.” Then reinforce the frame: this is a Behance portfolio case study.
Set the tone: minimal, playful, and intentional. Mention the micro-interactions—ambient gradient shift and gentle reveal—mirroring the brand vibe.
Transition: “Let’s unpack how we translated that mischievous charm into a clean, compelling visual story.”
Read more about slide →Introducing Labubu: A Deep Dive into Kasing Lung's Iconic Character
Introduce Labubu as an original IP character created by Hong Kong illustrator Kasing Lung.
Position it within The Monsters series, noting the broader universe and collectible culture around it.
Describe the design language: zoomorphic elves with exaggerated, mischievous expressions — the big ears, prominent tooth, and furry texture are key silhouettes.
Clarify pronunciation: say “lah-BOO-boo.” Show the IPA /lɑːˈbuːbu/ and connect it to the Chinese name 拉布布 with pinyin Lābùbù.
Close by reinforcing Labubu as a distinctive, instantly recognizable character IP defined by playful form and expression.
Read more about slide →Origins & Timeline of a Figurine Brand
Title the slide: “Origins & Timeline.” Set the expectation: a clean, minimal journey across four milestones.
First, as the line draws, frame the narrative: this is a steady build from niche beginnings to mainstream impact.
2015: First figurines with How2Work. Emphasize the origin—small-scale, art-forward production that established the look and lore.
2019: Pop Mart collaboration. Explain how distribution and visibility scaled, triggering a popularity boom beyond collectors.
2024: Viral lift across Asia. Mention celebrity moments and social sharing that propelled recognizability and demand.
2025: Scale and validation. Note 300+ figurines, anime plans to deepen storytelling, and a record auction as a signal of cultural and market value.
Close by connecting the dots: from craft beginnings to a transmedia, high-demand brand—this timeline shows momentum and compounding credibility.
Read more about slide →Introducing the Monster Tribe: An Overview
First, name the slide: The Monsters — The Wider Tribe. Explain that this is a clean 2x3 grid meant to show breadth without detail. Point to Labubu as the central figure, represented by the paired ears icon. Emphasize that titles lead, descriptors are secondary. Move across the top row: Mokoko with a gentle tail motif; Pato with a simple beak wedge; Spooky with a minimal crescent. Then the bottom row: Tycoco with a bone silhouette, hinting the skeleton-like vibe; Zimomo with a crown form, signaling leadership. Call out the micro-zoom hover: it’s a subtle emphasis cue, not decoration. The icons are abstract on purpose—to keep attention on roles, not character art. Wrap by stating that this ecosystem view sets context for deeper dives later.
Read more about slide →Product Formats & Blind Box Model
Introduce the idea: we use multiple product formats to meet different budgets and display preferences.
Walk through the three main formats: key-rings for entry price, 8 cm vinyl as the core line, and mega editions for collectors.
Explain the blind box: the outer packaging hides the character inside, creating a reveal moment and keeping shelf visuals consistent.
Emphasize the rarity mechanic: secret figures are intentionally scarce, marked by the star in the legend. This drives trading, repeat purchases, and social buzz.
Close by tying it together: formats set the ladder of value; the blind box model plus secrets create ongoing excitement.
Read more about slide →Scale and Price: A Visual Correlation in Art
Introduce the idea: we are looking at how size correlates with price across three representative pieces.
Step 1: Point to the smallest circle. Say: eight centimeters, roughly fifteen dollars. This anchors the left end of our range.
Step 2: Reveal the mid-scale. Say: at seventy-nine centimeters, we jump to about nine hundred sixty dollars. Emphasize that the price increases much faster than the physical size.
Step 3: Reveal the largest, mint‑green piece. Say: at 1.2 meters, this one sold for one hundred seventy thousand dollars at the first official auction in Beijing. Note the mint-green highlight as the notable, auctioned piece.
Conclude: the sequence makes the point—scale grows linearly on screen, while price accelerates dramatically, culminating in the auction sale.
Read more about slide →Commercial Performance Growth and Revenue Share Increase
1. Set the scene: This slide shows how commercial performance is accelerating and taking a bigger share of revenue.
2. Point to 2024: RMB 3.04B, around US$430M, accounting for 23.3% of total revenue.
3. Reveal H1 2025: RMB 4.81B, approximately US$670M, lifting the share to 34.7%.
4. Highlight the right chart: two bars show the revenue share jump from 23.3% to 34.7%, a clean visual step-up.
5. Conclude: Growth is not just absolute; the mix is shifting—commercial is becoming a larger engine of the business.
Read more about slide →Limited & Exclusive Collaborations
Introduce the theme: we’re spotlighting limited and exclusive collaborations that amplify reach and narrative.
First card: Coca-Cola winter series 2025. Emphasize seasonal packaging, festive appeal, and time-bound availability. Point to the red brand block and the Limited tag.
Second card: The Monsters × One Piece 2025. Explain the crossover concept—bringing Monsters lore together with Straw Hat motifs. Highlight it as a tightly scoped limited run.
Third card: Museum exclusives. Stress curation and cultural relevance, available only through partner galleries like the Louvre—hence the Exclusive tag.
Close by contrasting Limited vs. Exclusive: limited is time/quantity bound; exclusive is channel/location restricted. Note how each card’s color block hints at the partner identity without logos.
Read more about slide →Social Media Virality and Its Impact
First, set the frame: we’re shifting into dark mode to highlight momentum and social proof.
Point to the title—Pop Culture and Virality—and explain that the next three tiles are the story in fast scroll form.
Bring in tile one: Lisa from BLACKPINK with the keychain in 2025. Emphasize fan-cam capture leading to repost chains and a surge of likes.
Advance to tile two: endorsements from Rihanna and Cher. Explain that quick story tags act like accelerants—saves and shares jump.
Bring up tile three: the business impact. Traffic surges, sell-outs in three cities, and a growing waitlist. Call out the +380% sessions as the concrete signal.
Wrap by connecting the dots: moments, co-signs, and measurable outcomes—this is the repeatable loop we aim to engineer.
Read more about slide →The Geography of Hype: From Regional Niche to Global Phenomenon
In one sentence, introduce the idea: we’re mapping how hype spread from a regional niche to a global phenomenon.
Point to the dotted map. Explain it’s intentionally minimal—each dot hints at presence, not exact borders.
Highlight the soft glow over East and Southeast Asia. Say: this is where the earliest and densest momentum formed.
Call out the pulsing markers. First, North America: major retail adoption and influencer amplification. Then Europe: strong design-toy communities and conventions.
Now read the side caption to tie the narrative together: regional energy, then blind-box culture crossing oceans.
Reveal the stat chips in order:
One: 300+ figurines by 2025 signals breadth and sustained releases.
Two: sealed secret chase designs create scarcity loops and repeat purchases.
Three: the trading culture converts buyers into a community, which sustains hype across borders.
Close by connecting the glow and markers: supply, scarcity, and community together explain the geography of hype.
Read more about slide →Public Issues & Restrictions Affecting Product Availability
Introduce the slide as a neutral snapshot of public issues and restrictions across regions.
First, frame the topic: we are looking at current public-facing constraints that affect availability or perception.
UK: note the temporary pause in stores as of May 2025. Emphasize that it is a pause, not a permanent ban.
Russia: mention proposed bans tied to public fear and labeling concerns. Keep it factual and avoid speculation.
Iraq (Kurdistan): highlight the sales ban and reported seizures. Clarify that this relates to regional enforcement.
Close by pointing to the caution banner: it signals heightened attention and variability. The takeaway is situational awareness, not alarm.
Read more about slide →Cultural Touchpoints: Thailand vs. Singapore
We’re comparing cultural touchpoints through a clean 50/50 contrast.
First, notice how the panels open from the center—this mirrors our theme of two societies branching from shared regional roots.
On the left: Thailand. I want you to think of everyday practices tied to luck and protection. In 2025, amulets and Sak Yant tattoos remain visible, lived expressions of seeking good fortune.
On the right: Singapore. Participation centers on organized festivals and civic-aligned promotions—here represented by Ling Lian Bao Dian Temple activities and a PAP community event.
As the icons appear, focus on the emotional register: personal talismans versus institutional gatherings. Both cultivate belonging and meaning, but through different channels.
Finally, the small captions underline the specific examples without crowding the slide. Take away the contrast: individualized sacred objects in Thailand, community-shaped rituals and civic messaging in Singapore.
Read more about slide →Critiques of Pop Mart: Hype, Fakes, and Safety
Title: frame the critique as three angles the audience should keep in mind: hype mechanics, counterfeit detection, and safety.
First block: explain the blind box model—why surprise and scarcity drive repeat purchases—and call out the risk of overconsumption when chasing rares.
Second block: demystify counterfeits. Walk through each quick check: scan the QR (blurry/invalid is suspicious), confirm Pop Mart branding on box and figure, and mention the “more than nine teeth” characteristic as an immediate red flag.
Third block: shift to operations—high-demand drops can create unsafe lines and crowding. Stress the need for clear queues, staff training, and caps to protect fans.
Close by encouraging balanced enthusiasm: enjoy collecting, verify authenticity, and prioritize safety.
Read more about slide →The Labubu Effect: Building a Global IP
Begin with the headline: “From indie folklore-inspired art to a global IP shaping fashion, fandom, and retail mechanics.” Pause so the audience absorbs the arc from niche to mainstream.
Transition to the ring: explain that the circle represents a self-reinforcing system, drawn clockwise to suggest momentum.
Point to each dot in order, clockwise from the top:
1) Design clarity — iconic silhouettes and readable forms enable instant recognition.
2) Community rituals — drops, trades, and unboxing culture keep participation alive.
3) Scarcity dynamics — limited runs create urgency and preserve perceived value.
4) Cross-industry collabs — fashion, galleries, and retailers amplify reach and legitimacy.
Synthesize: these four pillars compound to turn a character into a durable, multi-category IP.
Close with the implication: when we design with clarity and build rituals, scarcity, and collaborations intentionally, we create cultural gravity that sustains both fandom and business performance.
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